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Grass Fed Beef Industry Insights

Grass Fed Beef & Nutrition: Connecting with Health-Conscious Shoppers

grass fed beef & nutrition - health-conscious shoppers image

Flexitarian, Keto, Beefitarian … there are so many paths to forming new eating habits. But, there’s good news: when it comes to nutrition, beef is a reliable staple. Read on to learn about beef’s nutritional value, what beef shoppers are looking for, and how to turn those interested in grass fed beef into repeat purchasers.

First, let’s talk about why grass fed beef and nutrition are hot topics.

We all want to eat well. In fact, the phrase “how to eat healthy” lands over a billion results when searched in Google. For consumers, there’s a ton of answers to that question, whether on social media, in the news, books, or magazines. But, despite all the resources, consumers are looking for clear nutritional and dietary claims.

Supermarket News recently reported that the average supermarket shopper seeks about six different front-of-package claims when purchasing a food product. These shoppers look for labels like “no added hormones,” “low calorie,” “low carb,” “gluten free,” “U.S.-raised,” and grass fed.

Data via The Food Industry Association’s U.S. Grocery Shopper Trends 2020 report, page 48

list of claims shoppers look for antibiotic free

Data via The Food Industry Association’s The Power of Meat 2020 report, page 32

For health-conscious shoppers, that number is bound to be higher. And, with this large subset of buyers looking for nutritious products, it’s crucial to deliver. Here’s how beef helps satisfy this segment.

Let’s cover the basics of grass fed beef and nutrition.

We’d like to take a line out of Beef. It’s What’s For Dinner’s book and describe grass fed beef’s nutritional impact as “big nutrition in a small package.” In a three-ounce cooked serving, you consume ten crucial nutrients and about half of your daily value of protein.

top 10 benefits of beef

When it comes to nutrition, what’s the difference between grass fed and grain fed beef?

The experts at Beef Checkoff (via the Cattlemen’s Beef Board) have our answer. All beef is nutritious, but tiny nutritional variations are based on the fatty acid content of grass fed and grain fed beef. For the most part, grass finished beef is leaner than grain finished, but grain finished also includes higher levels of healthy fats.

Long story short: beef is nutritious and offers ten essential nutrients, like protein, iron, zinc, and many B vitamins.

We’d love to stock your shelves with 100% grass fed beef. Let’s drive sales together.

If you don’t already know us, it’s nice to have connected with you here. Our mission is to produce delicious, 100% grass fed and finished beef right in America’s heartland. Our family ranchers work with the natural cycle of the land and adhere to strict animal welfare practices. The result of their dedication is a nutritious, delicious eating experience that consumers will seek, and purchase again and again.

So, if you’re aiming to cater to those shoppers on the lookout for labels like:

  • Grass fed
  • No added hormones
  • No antibiotics ever
  • U.S. raised
  • Pasture raised
  • Humanely raised

… we can hook you up!

Our grass fed beef is packed with protein for every meal, and some of our favorite items are perfect for busy home cooks and families on the go!

Want to continue the conversation? Learn more about the business benefits of stocking our products and talk to our team about making your grass fed shelf presence retail-ready.